If you want to start an online hotel booking business, there are few things you need to know that will help you get off on the right foot, and put you ahead of the competition. Here are three tips to help you start and run an online hotel booking business.
Choose your brand and domain carefully
There are so many existing online hotel booking businesses, and many of them, such as Expedia, TripAdvisor, Hotels.com, and Trivago, to name a few, are giants in the space. Since there’s already steep competition, one of the best things you can do to start your online hotel booking business is choose a brand name that’s memorable and unique. Think about what can potentially differentiate you from these bigger competitors. Will you specialize in hotels in a certain region? Will you offer specific price deals? What you can offer that no one else can offer, and how can you market it?
A solid brand name and brand promise will help start your online hotel booking business off on the right foot. And whatever brand name you choose, it should be consistent across your domain name so that it’s as easy as possible for potential users to find your website. Don’t forget about social media too – once you come up with your brand name, snatch up the associated social media handles to help you round out your online presence. Consistency across the digital space is key for brand-building.
Choose your tech partner carefully
Once you have your brand name decided, the next, and probably the most important element of How to create a hotel website is actually setting up the technology that will allow users to search and book hotels. The technology that allows users to do what you’re advertising is the lynchpin of your business – if your website is hard to use, buggy, or provides a poor user experience, then your business will not be successful. In the case of an online hotel booking business, your technology is your product.
Do your due diligence in researching all potential technology options for your online hotel booking business. Do not, in any circumstance, just go with the cheapest partner. Spend them time to brainstorm and lay out all the details of how your technology platform will work. Work with a professional designer and developer to create the best user experience possible. You (and your future customers) will be happy that you did!
Develop your marketing strategy
Once you have your website, your brand promise, and a functioning product, it’s time to get the word out about your new online hotel booking business. What can you do to promote your business in a unique and memorable way? Come up with a launch strategy that incentivizes new users to try your website, perhaps by offering specific discounts and promotions. Partner up with complementary brands in the space to expand your audience and get in front of new potential customers. Run contests to make a splash on social media. Marketing is the fun the part of creating a new online hotel booking business – don’t be afraid to be creative.